Augmented (hyper)Reality

Keiichi Matsuda, esse japa que trabalha segundo ele em Londres e em Tókio... criou uma série de vídeos que procura de forma critica dar a visão as pessoas do que seria esse mundo de "hyper" realidade... coisa que acho que de fato não demorará a ocorrer... celulares abarrotados de tecnologia, conexões wi-fi ultrabytescas em todos os lugares possíveis, dentro e fora das cidades, em casa, na rua.. em todo lugar.. e sem esquecer os bolsos cheios de cartões com chips e mais chips.. enfim.. lembro-me da época em que todos andavam com dinheiro e moedas.. e passava a tarde inteira para gravar uma seleção em um K-7..

Fraguem ae.. e se apaixonem ou assustem-se

Domestic Robocop

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

"The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."

Augmented City 3D

Augmented City 3D from Keiichi Matsuda on Vimeo.

"The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.
Augmented Reality (AR) is an emerging technology defined by its ability to overlay physical space with information. It is part of a paradigm shift that succeeds Virtual Reality; instead of disembodied occupation of virtual worlds, the physical and virtual are seen together as a contiguous, layered and dynamic whole. It may lead to a world where media is indistinguishable from 'reality'. The spatial organisation of data has important implications for architecture, as we re-evaluate the city as an immersive human-computer interface."



BIO: Keiichi Matsuda began working with video as a critical tool to understand, construct and represent space. His multi-disciplinary research explores the social/spatial implications of emerging technologies for the city, focusing on the integration of media into everyday life. He lives and works in London and Tokyo.


SITE: http://www.keiichimatsuda.com/
Vimeo do Figura: http://vimeo.com/chocobaby